Today, AOL announced that the company is launching AOL HD, a suite of apps designed to take AOL’s high-quality video content and deliver it in the living room, and we’re excited to announce that their solution utilizes Castfire. Through Castfire’s API, all content appearing in the apps is transcoded appropriately for each platform, and utilizing our feed system, AOL’s apps for Boxee, Roku, Divx and Yahoo!’s connected TV platform pull and display the content on the big screen.
While the web delivery of video is still handled by a variety of OVP’s, Castfire powers all of the AOL HD experiences. Our unique digital asset management, feeds and API’s provide the infrastructure for AOL to develop the living room apps.
This isn’t the first AOL launch utilizing Castfire, earlier this month, AOL launched Play, a music app for both Android and iOS, which also relies solely on the Castfire infrastructure.
Interested in using an HTML5-capable player on mobile devices like the iPhone, iPad, or Android devices? We’ve just unveiled this new script that works with Castfire Flash embeds to turn them into HTML5-friendly goodness.
Simply add this code to the header of your page, and you’re good to go:
Any questions? Hit up firstname.lastname@example.org and we’ll answer them for you, or leave a comment on this post.
We get a lot of questions from a lot of folks about how we differ from other platforms. People want to know how they can integrate, whether we handle custom CDNs, among other questions. To help clear it up, we created this video to explain some of the basics. We’re always happy, of course, to answer your specific questions, but this should give you a general idea of why people love Castfire.
We have a little present for you… Campaign Groups! Basically, a campaign group allows you to group ad campaigns together into a group, and serve each campaign based on a weighted percentage. Check out the video below for a five minute explanation.