Castfire

Swimnetwork is the leading website that is dedicated to swimming and provides news, entertainment, an online community and videos from key events.

Digitaria is a top notch interactive agency and once again chose to implement Castfire as the video platform for its client, Swimnetwork - http://www.swimnetwork.com/Multimedia/Media-Center.aspx

Check out tournaments, player interviews and other great videos at www.worldpokertour.com – we’re happy to be the video platform for this high-stakes website.

While Castfire powers video for a number of NFL teams, we’re very proud to announce that the Seattle Sounders is the first of hopefully many MLS teams to use Castifre to manage, monetize and reach their fans online as well as via mobile and in the living room!

Digitaria did a phenomenal job integrating Castfire and allowing fans to browse for exactly the video that they are looking for – or just see what’s available. For example, you find specific games, events and videos of particular players – as always, good work Digitaria (www.digitaria.com)!

Check out http://www.soundersfc.com/News/Video-Landing.aspx

Our recently signed deal with Samsung exemplifies how Castfire is being used to provide on-demand customer training.  Instructional videos will be organized around Samsung’s broad product categories such as TV, Mobile, Photography, Office, etc. and made available to customers and retail partners.

This is not the first time that Castfire has been used by Samsung. For the last year or so, the marketing agency named MWW Group has used Castfire on behalf of Samsung and Nikon.  For Nikon, we were a part of the Looking Good In Pictures campaign staring Carson Kressley of Queer Eye for the Straight Guy.

We are pleased to be working with Samsung again!

Castfire worked closely with the NFL’s Washington Redskins and their interactive agency (Bridgeline Software) to relaunch Redskins TV- http://www.redskins.com/do/videoGallery We are very proud of the extremely tight integration of video with the Redskin’s website.

The white-labeled Castfire player makes if easy for fans to see all of the videos that feature a particular player, check out press briefings, see post game reports immediately after a game, and watch the ever-popular cheerleader videos

The Redskins are one of the most profitable teams in the NFL so it’s not surprising that they have cut a lot of varied sponsorship, advertising and syndication deals – these deals would be impossible to manage without Castfire automatically ensuring that the correct ad, branding and cross promotional segment is being served with videos and watched on mobile or online.

Les Stoud uses Castfire to publish his video blog directly to his fans. The Survivor Man show is very popular on cable his fans are passionate to the say the least (just about all of the staff at Casfire would be considered more of rabid fans).

Survivor Man illustrates how properties can directly reach and expand their audience. We see more and more production studios and content owners using IP publishing to augment cable and network distribution deals. This is especially true with the rise in mobile and living room devices such as Roku, Tivo, Boxee and others.

Thanks Survivor Man!

Castfire has partnered with the sports marketing powerhouse, XOS Digital, to publish, syndicate and monetize SEC’s video content online.

Fans of SEC Football, Basketball and other sports can now watch entire games, highlights, interviews and behind the scenes videos online or on mobile devices. We’re very excited to be working with XOS and the SEC!

Check out  http://www.secdigitalnetwork.com/ and http://www.secsports.com/default.aspx

CBS Radio uses Castfire to allow users to listen to audio podcasts on their computers and iPods.  CBS Radio is also able to dynamically change advertisers and cross promotional messages in all of their shows which means that every podcast can  monetized even as advertisers change over time.

60 Minutes is an extremely popular both on TV and in the online world – we’re glad that CBS Radio trusts Castfire with such an enormously valuable property! Thanks CBS.

Castfire collaborates with XOS Digital to monetize and syndicate sports videos online, and via mobile and living room devices.

San Francisco, CA - October 29, 2009 — Castfire, Inc., a leading online video and audio publishing platform, is pleased to announce that it has partnered with XOS Digital to power the online distribution of content for XOS Digital’s sports clients.

Together, Castfire and XOS Digital have introduced the sports market to the results of a powerful and versatile video publishing platform, with XOS Digital handling monetization and syndication for its high-profile sports partners through use of the Castfire technology. The platform addresses transcoding to multiple formats, complex syndication management, advertising, analytics and monetization on all devices (web, mobile, living room).

Brian Walsh, Castfire’s CEO, said that “XOS is ingesting full-length football games, transcoding and syndicating content to hundreds of partner sites. The same content needs to be correctly and dynamically formatted based on the partner and device - an interview that is watched on a website will look different than if it’s watched on a mobile phone or in a fan’s living room. Also, we worked with XOS to ensure that the platform enables access to real-time analytics, which is very important to XOS Digital’s clients and advertisers.”

“We provided rigorous diligence in developing the right white-label platform,” said Sebastian Quinn, Director of Advertising, XOS Digital. “It was through our due diligence that we identified Castfire as the best solution, and we’ve been pleased to work with them for one of our biggest sports offerings to date.”

Castfire’s video publishing platform will now be integrated with TubeMogul’s tracking technology, unlocking data of unprecedented depth on how viewers interact with ads, content.

EMERYVILLE, CA – June 25, 2009 - TubeMogul, the Web’s most popular distribution and analytics service for online video, announced a partnership with innovative video publishing platform Castfire today.

Under the terms of the deal and resulting integration, TubeMogul’s InPlay technology will track rich video performance data from Castfire’s video player, including how much of a video is actually watched, whether viewers fast-forward or rewind, audience geography, what sites and search terms are referring viewers and much more.

The partnership is made all the more powerful by Castfire’s unique content management system, which allows video publishers to make live changes, swapping content and ads in and out of a video file on demand. This flexibility allows video publishers to experiment with different advertising, branding or cross promotions, tracking the results in audience engagement using TubeMogul’s analytics.

“In industry jargon, this partnership allows A/B testing on video in a way that has never been done before, with the ability to make changes based on live, audience interaction data” comments Brett Wilson, CEO and Co-Founder of TubeMogul. “This pushes the frontier of what’s possible in online video publishing and monetization by allowing publishers to compare different types of advertising and measure the effect on the viewer,” echoes Brian Walsh, CEO and Co-Founder of Castfire.

Additionally, Castfire users will now be able to utilize TubeMogul’s syndication technology from Castfire, automatically syndicating their videos to YouTube and up to two dozen other top video sharing sites with the click of a mouse. This feature set will be integrated into the existing Castfire CMS and will simplify and enhance the distribution and syndication of all content published by Castfire customers. This integrated toolset will provide powerful, cross-site analytics and video data whether content is viewed on a publisher’s site, one of its affiliates or on a high traffic site like YouTube.

About Castfire
Castfire is a video and audio publishing platform that helps companies manage and monetize large libraries of media content. The Castfire platform is a one stop white-labeled solution that allows publishers to reach their audience across multiple platforms and devices and increase their audience size by automating complex syndication relationships.

About TubeMogul
TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched. TubeMogul offers tracking far beyond the traditional metric of video “views.” TubeMogul InPlay, which can be activated within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance — all in real-time.