Castfire collaborates with XOS Digital to monetize and syndicate sports videos online, and via mobile and living room devices.

San Francisco, CA – October 29, 2009 — Castfire, Inc., a leading online video and audio publishing platform, is pleased to announce that it has partnered with XOS Digital to power the online distribution of content for XOS Digital’s sports clients.

Together, Castfire and XOS Digital have introduced the sports market to the results of a powerful and versatile video publishing platform, with XOS Digital handling monetization and syndication for its high-profile sports partners through use of the Castfire technology. The platform addresses transcoding to multiple formats, complex syndication management, advertising, analytics and monetization on all devices (web, mobile, living room).

Brian Walsh, Castfire’s CEO, said that “XOS is ingesting full-length football games, transcoding and syndicating content to hundreds of partner sites. The same content needs to be correctly and dynamically formatted based on the partner and device – an interview that is watched on a website will look different than if it’s watched on a mobile phone or in a fan’s living room. Also, we worked with XOS to ensure that the platform enables access to real-time analytics, which is very important to XOS Digital’s clients and advertisers.”

“We provided rigorous diligence in developing the right white-label platform,” said Sebastian Quinn, Director of Advertising, XOS Digital. “It was through our due diligence that we identified Castfire as the best solution, and we’ve been pleased to work with them for one of our biggest sports offerings to date.”