Our recently signed deal with Samsung exemplifies how Castfire is being used to provide on-demand customer training.  Instructional videos will be organized around Samsung’s broad product categories such as TV, Mobile, Photography, Office, etc. and made available to customers and retail partners.

This is not the first time that Castfire has been used by Samsung. For the last year or so, the marketing agency named MWW Group has used Castfire on behalf of Samsung and Nikon.  For Nikon, we were a part of the Looking Good In Pictures campaign staring Carson Kressley of Queer Eye for the Straight Guy.

We are pleased to be working with Samsung again!

Castfire worked closely with the NFL’s Washington Redskins and their interactive agency (Bridgeline Software) to relaunch Redskins TV- http://www.redskins.com/do/videoGallery We are very proud of the extremely tight integration of video with the Redskin’s website.

The white-labeled Castfire player makes if easy for fans to see all of the videos that feature a particular player, check out press briefings, see post game reports immediately after a game, and watch the ever-popular cheerleader videos

The Redskins are one of the most profitable teams in the NFL so it’s not surprising that they have cut a lot of varied sponsorship, advertising and syndication deals – these deals would be impossible to manage without Castfire automatically ensuring that the correct ad, branding and cross promotional segment is being served with videos and watched on mobile or online.

Les Stoud uses Castfire to publish his video blog directly to his fans. The Survivor Man show is very popular on cable his fans are passionate to the say the least (just about all of the staff at Casfire would be considered more of rabid fans).

Survivor Man illustrates how properties can directly reach and expand their audience. We see more and more production studios and content owners using IP publishing to augment cable and network distribution deals. This is especially true with the rise in mobile and living room devices such as Roku, Tivo, Boxee and others.

Thanks Survivor Man!

Castfire has partnered with the sports marketing powerhouse, XOS Digital, to publish, syndicate and monetize SEC’s video content online.

Fans of SEC Football, Basketball and other sports can now watch entire games, highlights, interviews and behind the scenes videos online or on mobile devices. We’re very excited to be working with XOS and the SEC!

Check out  http://www.secdigitalnetwork.com/ and http://www.secsports.com/default.aspx