by randall on January 26, 2011, under Features
We have a little present for you… Campaign Groups! Basically, a campaign group allows you to group ad campaigns together into a group, and serve each campaign based on a weighted percentage. Check out the video below for a five minute explanation.
by randall on January 7, 2011, under Living Room, Thoughts
Amidst all the CES shenanigans, the WSJ posted a piece about apps and TV, and whether consumers really want apps on their televisions. For me, the piece was thought provoking, specifically I’ve never realized how the compartmentalization of content could run counter to typical user behavior. That being said, TV apps are obviously here to stay, for the immediate future anyway, and I think that’s a good thing. Whether they’re a hit or a miss is yet to be seen, but we tend to think adding content to the tube is a good thing, even if the first draft isn’t completely what people want.
We’d love to hear comments on this idea, sound off below.
by randall on January 4, 2011, under Clients
CES is one of our favorite times of year. The seemingly endless rush of gadgetry during the first week of January has become an annual ritual for the geek faithful, and the goto source for CES coverage is Engadget. Now, Castfire is playing a small part in Engadget’s CES coverage by powering the underlying workflow for the team on the ground.
What are we talking about specifically? Rather than worry about adding branding to videos, instead the team can focus on getting the content and getting it out quickly. AOL built a tool (in less than a day) to upload videos to Castfire. Once the videos are sent to Castfire, our technology automatically adds bumpers to their content, and sends the final result on its merry way to Viddler, where readers catch the embedded video on Engadget’s site.
This quick workflow solution means the Engadget team doesn’t have to have copies of the graphical bumper on any of their machines, nor do they need to know which specific formats need to be delivered to Viddler. And, on top of that, it means Engadget will have access to this content in the future, and will be able to deliver it to any platform, including mobile apps and the like.
It’s another instance where Castfire can power a solution which fits into the content producer’s workflow, rather than the other way around. Happy gadget finding guys!