by clark on September 10, 2010, under Devices, Mobile
I just took a recent flight and was shocked by the number of people I saw toting their iPads. What struck me wasn’t just the number of iPads I saw, but what many people were doing with them — watching video. The individual right next to me was actually streaming a Netflix movie on-demand. This would have been impossible a short time ago, but the mobile web is truly becoming a reality.
With the $37 Million Row 44 just raised coupled with the deep pockets of Aircell (GoGo Inflight Internet) more and more airlines will be outfitted with WiFi. Most major carriers have installed service on key flight segments, and Southwest just announced every plane will have WiFi soon. Each airline seems to have very different pricing models for what they charge however. The flight I was just on (Alaska Airlines) was only $5 for a domestic flight using the GoGo service, and I hope that most carriers will follow suit. At that price it is just a no-brainer to turn on any device you have and enable the WiFi. It just opens up the doors to productivity and entertainment. I wouldn’t be surprised if some were streaming movies on their Android or iPhones for such a low entry point.
Thank you FCC for approving WiFi in the air….improving our lives and entertainment one mobile connection at a time.
by robert on December 14, 2009, under Clients, Uncategorized
Castfire worked closely with the NFL’s Washington Redskins and their interactive agency (Bridgeline Software) to relaunch Redskins TV- http://www.redskins.com/do/videoGallery We are very proud of the extremely tight integration of video with the Redskin’s website.
The white-labeled Castfire player makes if easy for fans to see all of the videos that feature a particular player, check out press briefings, see post game reports immediately after a game, and watch the ever-popular cheerleader videos
The Redskins are one of the most profitable teams in the NFL so it’s not surprising that they have cut a lot of varied sponsorship, advertising and syndication deals – these deals would be impossible to manage without Castfire automatically ensuring that the correct ad, branding and cross promotional segment is being served with videos and watched on mobile or online.
by robert on December 1, 2009, under Clients
Castfire has partnered with the sports marketing powerhouse, XOS Digital, to publish, syndicate and monetize SEC’s video content online.
Fans of SEC Football, Basketball and other sports can now watch entire games, highlights, interviews and behind the scenes videos online or on mobile devices. We’re very excited to be working with XOS and the SEC!
Check out http://www.secdigitalnetwork.com/ and http://www.secsports.com/default.aspx