The Washington Redskins TV Relaunch

by robert on December 14, 2009, under Clients, Uncategorized

Castfire worked closely with the NFL’s Washington Redskins and their interactive agency (Bridgeline Software) to relaunch Redskins TV- http://www.redskins.com/do/videoGallery We are very proud of the extremely tight integration of video with the Redskin’s website.

The white-labeled Castfire player makes if easy for fans to see all of the videos that feature a particular player, check out press briefings, see post game reports immediately after a game, and watch the ever-popular cheerleader videos :)

The Redskins are one of the most profitable teams in the NFL so it’s not surprising that they have cut a lot of varied sponsorship, advertising and syndication deals – these deals would be impossible to manage without Castfire automatically ensuring that the correct ad, branding and cross promotional segment is being served with videos and watched on mobile or online.