by robert on January 11, 2010, under Clients, Devices, Partners
While Castfire powers video for a number of NFL teams, we’re very proud to announce that the Seattle Sounders is the first of hopefully many MLS teams to use Castifre to manage, monetize and reach their fans online as well as via mobile and in the living room!
Digitaria did a phenomenal job integrating Castfire and allowing fans to browse for exactly the video that they are looking for – or just see what’s available. For example, you find specific games, events and videos of particular players – as always, good work Digitaria (www.digitaria.com)!
Check out http://www.soundersfc.com/News/Video-Landing.aspx
by robert on December 14, 2009, under Clients, Uncategorized
Castfire worked closely with the NFL’s Washington Redskins and their interactive agency (Bridgeline Software) to relaunch Redskins TV- http://www.redskins.com/do/videoGallery We are very proud of the extremely tight integration of video with the Redskin’s website.
The white-labeled Castfire player makes if easy for fans to see all of the videos that feature a particular player, check out press briefings, see post game reports immediately after a game, and watch the ever-popular cheerleader videos
The Redskins are one of the most profitable teams in the NFL so it’s not surprising that they have cut a lot of varied sponsorship, advertising and syndication deals – these deals would be impossible to manage without Castfire automatically ensuring that the correct ad, branding and cross promotional segment is being served with videos and watched on mobile or online.